Marketing

¿Qué es un CRM y para qué sirve?

¿Qué es un CRM? Quizás lo hayas leído en algún lugar o alguien te comentó que debías utilizarlo, así que en sencillas palabras es una aplicación que sirve para centralizar en una única base de datos todas las interacciones generadas entre una empresa y sus clientes. Vamos a profundizar en ello. Normalmente está orientada a …

¿Qué es un CRM y para qué sirve? Leer más »

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